Wide Walking Shoes

Timberland’s Green Index is a way for consumers to see the manufacturing footprint of the shoes they buy. Until now it has provided this information for 14% of their shoes, but starting now they are extending this green service to all their footwear! Timberland is a great company for eco conscious consumers. They offer a great range of outdoor products including a nice selection of wide boots for men and women.

Earlier this month, Timberland announced plans to expand the company’s Green Index label to all Timberland-branded footwear. They’re also partnering with more than 200 outdoor businesses on an industry-wide eco-indexing standard. Now, that’s getting serious about change.

The Timberland Green Index was introduced in 2007 and currently provides manufacturing footprint information on14 percent of their shoes. The rating system aims to educate consumers about the impact that individual products have on our planet. It measures in three ways: Climate Impact, Chemicals Used and Resource Consumption. When this information is front and center of consumers’ eyes, they don’t have a choice but to stop and think. The company isn’t content with just 14 percent of their product being transparent; Timberland has set the goal upping this system to 100 percent of their footwear by 2012.

Source: The Next Big Thing: Timberland Takes Transparency Up a Level